Does the NBA support China?

Tencent signed a five-year, $1.5 billion deal to remain the NBA’s digital partner in China in 2019. The state controlled station CCTV has been the sole broadcaster of the NBA games since 1990s.

What is NBA relationship with China?

China is a big partner for the NBA, with many NBA players having shoe deals in the country and the league having a significant TV presence there. Last year, however, ruffles were feathered due to some online commentary about an issue close to China. Silver defended the NBA’s approach to China recently.

What is the NBA issue with China?

The NBA has already been banned from CCTV, China’s state-run television broadcaster, since Morey’s 2019 tweet, a move that cost the NBA up to $400 million, according to NBA Commissioner Adam Silver has said. The Houston Rockets, the team Morey was the general manager of at the time, was removed from Tencent.

Does the NBA get money from China?

The NBA does have an interest in finding common ground, as its China operation is worth more than $5 billion. The business includes a $1.5 billion media rights agreement with China-based tech company Tencent. … Still, Silver expects the NBA to continue distributing its games in the country for the foreseeable future.

Is the NBA back in China?

No NBA teams have been back since, though Covid-19 has left China’s borders largely closed to overseas visitors. CCTV showed the final two games of the delayed 2019-20 NBA Finals, which were played out in a Covid-19 “bubble”, with LeBron James leading the Lakers to victory over the Miami Heat last October.

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How important is China to the NBA?

China is the most significant growth market for the NBA and already accounts for nearly 10% of the league’s global revenue, Yahoo Finance has learned from multiple sources close to the league, including current and former NBA team executives. The NBA sees China as crucial to its financial future.

Is the NBA owned by the Chinese?

Within days, both Tencent, the Chinese social media and tech giant that owns the NBA’s streaming rights in China, and CCTV, a state broadcaster that airs games on Chinese television, announced that they would cut Rockets games from their platforms.